Tradecraft is a San Francisco-based ‘non-coding’ education bootcamp designed to help people advance their careers. The 12-week program features a choice of sales and business development courses, growth marketing courses, and product design and engineering courses. The classes are Tradecraft are full-time and immersive, and the program is only available in-person on Tradecraft’s Silicon Valley campus. Tradecraft uses an industry-based education model for students, allowing them to work on real-world projects for major Silicon Valley tech companies as part of its training program. The curriculum is based around the ‘core concepts’ of a student’s specific field of study and combined with industry work experience.
Students cover multiple topics during their 12 weeks in a Tradecraft course. Product design students start by learning customer development, user research, and interactive design. These students also focus on user interface design, prototyping, content, and copy. Growth students learn experimentation, research, and acquisition, along with activation, retention, and copywriting. Sales and business development students focus on a different set of skills, learning business theory, persuasion, influence, deal crafting, and customer development, along with business operations, and pipeline management. Finally, engineering students primarily focus on more technical fields of study. The engineering bootcamp at Tradecraft covers system architecture, iterating, prototyping, debugging, scripting, and product management.
Each of Tradecraft’s four non-coding bootcamps features a full-time, 12-week schedule. Students spend 60 hours per week on the course, which would make this program qualify as an intensive full-time bootcamp. Tradecraft also features rolling admissions and start dates. Students should clear their schedules before attending this bootcamp, as the schedule will require 12 weeks of full-time commitment. Tradecraft’s full-time programs are designed to accelerate students through course material efficiently.
Tradecraft is a career-advancement bootcamp, and it does not publish specific job placement statistics. The primary focus of the program is to equip graduates with the skills they need to work at ‘high-growth’ startups. The industry-training approach to education at Tradecraft is designed to impart real-world experience onto students to make them more effective. The program’s career-training aspect also relies on mentoring and small-group peer projects. These projects, which are real industry assignments for actual companies, are designed to give students the attitude and experience they need to find work on their own. The program also focuses on networking opportunities for students to connect with mentors, peers, and industry leaders.
Tradecraft’s courses, (sales and business development, growth marketing, and product design and engineering courses) cost $14,000 each—this figure covers the full cost of these 12-week programs. Course cost financing is available for qualifying students, which can help reduce the immediate financial burden of the course. Tradecraft does not offer income share agreements at this time. Tradecraft also does not currently offer living stipends to students.